Custom Riders have been established since 1984 that's 25 years of bmxing which is run by Mason Smith who has been riding since '81. Can other shops tell you the same or do they even ride a BMX? What makes us better than the rest, it must come down to knowledge and customer service, with most of the sales team having an interest in riding or skating. So there is always somebody to help you out. The internet makes buying easier and quicker but you can not beat seeing parts in the flesh or having a chat!