“The team work” No money in the pocket, no problem, this is why we have some family! A winter to think about it and a team was made: Christophe the Brother was the investor and then the good old friend Catherine was the perfect match with Francois for setting up a shop and a proper centre. Plus someone who played a crucial role in Pure Magic: Hubert, the geek of the hometown gang, was going to put all his efforts and talents towards designing the brand and all the logos…Pure Magic was born!! 326 Clontarf Road in 10m2!! No need to say nobody could find us as we must have been during the first years THE SMALLEST KITE CENTRE IN THE WORLD!”…and at the first floor please! However the view from our office was everything “The Evolution” Since then, we have been teaching and bringing people into our culture, our team has grown and we have moved to bigger premises. We have been for more than 6 years leading the Kitesurfing Industry in Ireland and thanks to our customers, students and our growing team, we constantly try to improve and develop the Pure Magic in the country. The latest Baby has been the extension to the west with the Achill centre. We do not know yet where we will end up but our motivation, energy and passion is still the same as day one. It is all about having Fun and being part of something special, something MAGIC!