The Brand philosophy SEBA is a skater’s owned brand. THE SEBA Brand philosophy is to create high quality skates, made by skaters for skaters. It is also, and has always been the development of skating by all means, as a sport, a hobby or even an art. Our products are tested and improved in real skating situations by the best skaters. SEBA is also supporting skaters and events all over the world and is proud sponsor of the World Slalom Series and World Skate Cross Series. Seen as a young innovative brand when the first SEBA skates came out in 2005, SEBA is now the leading brand of the Freestyle / Freeride market and our innovations set the trends of the inline skating industry.