SRAM MTB

SRAM MTB
Nijkerk, The Netherlands SRAM Europe Paasbosweg 14-16 3862 ZS Nijkerk The Netherlands Phone: +31-33-450-6060 Fax: +31-33-457-0200 Chicago, Illinois U.S.A. SRAM LLC 1333 N. Kingsbury, 4th Floor Chicago, Illinois 60642 Phone: +1-312-664-8800 Fax: +1-312-664-8826

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Mountain bike

SRAM presents: Brandon Semenuk - Simplicity

There’s a special greatness in simplicity. And greatness is sometimes best measured in what you don’t see. When there’s something left for your imagination. When you can’t taste every ingredient. When you don’t see the hours of thought, and practice, and trial, and error. When you can do more, but less is more powerful. When you express yourself purely, simply. There’s greatness in simplicity, but it isn’t simple.

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Mountain bike

Steps to the Top - Finn Iles SRAM MTB

Only a few weeks ago, the rules said that14-year-olds couldn’t win the Whip Off World Championships — they couldn’t even compete, in fact. It took a social media campaign and a healthy dose of lobbying to #LetFinnIn, but when the judges tallied their scores, it was Finn Iles who walked away with the big check and the title of World Champ. The story of the 2014 Whip Off Worlds at Crankworx reads a bit like an unbelievable Hollywood screenplay: Young phenom and local favorite gets to ride with his heroes and then beats them. It’s so incredible, it even caused some cynics to wonder if the judges had gone easy on Finn. But those in attendance — judges, photographers, fellow competitors and fans — knew it was a good call.  From his first practice run, it seemed clear that Finn was a sure bet for a podium spot. If the kid was nervous, he did a good job of hiding it, reminding himself and anyone who asked that he was just out there having fun.  For the few-thousand fans on hand, Finn Iles’ definition of ‘fun’ was demonstrated with run after run of massive, clean and seemingly effortless whips. A natural competitor with a bright future in mountain biking, Finn’s confidence grew as the day went on, until he knew he had a real shot at the win.  It started as a dream to ride with the sport’s legends in the same arena. It ended with a talented 14-year-old becoming one of mountain biking’s heroes.

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Mountain bike

In the Know - Troy Brosnan

In the Know - Troy Brosnan

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