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The First World Cup Horseboarding | Initiated by A-dam Underwear

Shared on May 20, 2016 8:24:12 AM


shaka 5 11,358

Here's something that hasn't been done before. In the history of mankind. We're talking about the very first edition of the World Cup Horseboarding, which was organized by boxer brand A-dam Underwear. Horseboarding? You ask. Yes, wakeboarding behind a horse, in your underwear. You want to see this.

With special thanks to Jameson Irish Whiskey.

A-dam Underwear.

We love doing crazy stuff.
We think underwear ads are among the lamest things on the planet. So we've started a fresh boxer brand to change that.
We're A-dam Underwear. We understand.

Website: http://www.adamunderwear.com/en/
Facebook: https://www.facebook.com/adamunderwea...
Instagram: https://instagram.com/adam_underwear/


A-dam is a brand that’s determined to meet the modern man’s needs with well designed boxer briefs - in a wide variety of colours and styles. A brand for men with character, who do what they love and make the most of every day. Which all starts with a perfect pair of boxers to match your mood, the way you dress or whom you’re expecting to see, later on tonight.


Our inspiration can come from the carrots in curry soup, to be honest. All we want is to make you look real great when it’s absolutely necessary – le moment sublime – supreme, or however you want to call it. We’re here to make a match.

We are based in Amsterdam, which used to be a port to the rest of the World. We will use a more modern infrastructure to get to you. Our goal is to be in a store just around the corner, whether you're living in Tokyo, Sao Paolo, Sydney or New York.


The Global Organic Textile Standard (GOTS) is the worldwide leading textile processing standard for organic fibres, including ecological and social criteria, backed up by independent certification of the entire textile supply chain.

The aim of the standard is to define worldwide recognised requirements that ensure organic status of textiles, from harvesting of the raw materials, through environmentally and socially responsible manufacturing up to labelling in order to provide a credible assurance to the end consumer.


Our products must be beneficial to our wearer and his environment: the planet he walks on. This is why A-dam Underwear boxers are made from 95% organic cotton and 5% elastane, giving them their comfortable feel. Logically, we use recycled materials for our packaging and other sales materials too.

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