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Giro: A New Kind of Outdoor Adventure Brand

Shared on Aug 20, 2014 3:45:22 PM

shaka 2 196

Giro comes from a unique place. Santa Cruz, California’s location—at the intersection of surf and mountains—attracts people of an independent mindset: outdoors people; iconoclasts who set their own priorities, more inclined to put human values ahead of corporate interests. Counterintuitively, it turns out that Santa Cruz, a place where business shuts down when the surf is up, has proven to be a powerful entrepreneurial incubator. Our surroundings have defined who we are and what we do as a company. We are free thinkers. Ride activists. Interface innovators. Our mission is to bring new ideas that enhance the ride.
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